Jan 202014
 

More and more people are turning to natural organic cosmetics due to safety and healthy reasons, both for people and environment. Sells of natural organic cosmetics are steadily growing, so it comes as no surprise that many would like a piece of this cake. However, ingredients in natural organic cosmetics are far more expensive than toxic synthetic ingredients in conventional cosmetic products. This is where things may turn ugly – especially for us, consumers of natural organic cosmetics, as well as those, who make genuine natural organic cosmetics. Why? Greenwashing. Greenwashing is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company’s policies or products are environmentally friendly. On […]

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