Alima Pure Natural Definition Mascara is quite pigmented and offers a natural and soft look by separating the lashes, giving them volume and a moderate length.
Alima Pure is known for their high quality mineral makeup. Their mascara offers quite a good finish on the lashes; what I’m not all that excited about is the fact it contains quite a good amount of synthetic ingredients.
Alima Pure offers two colors of their natural definition mascara – rich brown and black; as I’ve been really liking the dark brown mascara lately (I have natural jet black hair, so black mascara does not give me an unnatural look) for that natural look during the day, I picked the rich brown color to test and review for you.
When it comes to mascaras, I prefer the wand to be a bit more… hairy. Alima Pure Natural Definition Mascara has a rubber wand and the bristles are not as plentiful, so I was a bit skeptical about the application, and even moreso – how good it will separate the lashes while applying it. No worries – the wand easily separates the lashes and it nicely glides through the lashes as well.
I do not prefer to layer mascaras as in waiting between layers for one to dry and then applying the next one, as in most cases, the lashes become less and less separated; combing afterwards also never sounded all hat appealing to me, as the process takes off mascara as well. I prefer to just work on one eye, wiggling with mascara.
Upon the first touch, there’s not much volume or length, but I keep on zig-zaging the Alima Pure Natural Definition Mascara, going from the root of the lashes upwards, and the definition and volume quickly take form; the final look is that of a soft and natural, with moderate length, but more volume.
I didn’t experience Alima Pure Natural Definition Mascara clumping, but every now and again, it does flake on my eyelid – specifically, while applying it and even that on my left eyelid, which may be more due to my clumsiness while applying it. The mascara’s staying power is quite impressive; it losses its rich pigmented look after about 5 or 6 hours. Even though Alima Pure Natural Definition Mascara is not being sold as waterproof, it battles “moderate amount of water” although it does contain an ingredient, which could be the reason for Alima Pure Natural Definition Mascara being somewhat waterproof; the ingredient in question – Acrylates/Octylacrymide Copolymer – is a synthetic one.
What I am not liking about the mascara in regards to perfomance, is that it losses its look of softness of the lashes being separated after a while; the lashes become a bit “glued” together and heavy.
Just as easily as it is applied, it’s also removed; I use various carrier oils to remove my eye makeup and I’ve never had a problem with getting this mascara off.
The Alima Pure Natural Definition Mascara also contains lashes – nourishing ingredients, such as jojoba oil, beeswax and Provitamin B5.
* * *
How about the ingredients?
Ingredients: Aqua, Hydrolyzed Simmondsia Chinensis (Jojoba) Seed Esters, Lanolin Oil, Stearic Acid, Cera Alba (Beeswax), Euphorbia Cerifera (Candelilla) Wax, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Zea Mays (Corn) Propanediol, Sodium Hydroxide, Acrylates/Octylacrymide Copolymer, Ozokerite Wax, Glycerin, Panthenol (Provitamin B5), Biotinoyl Tripeptide-1, Copernicia Cerifera (Carnuaba) Wax, Glyceryl Caprylate, Glyceryl Undecylenate [+/- Iron Oxides ( CI 77499)]
Cera Alba (Beeswax), Euphorbia Cerifera (Candelilla) Wax, Ozokerite Wax and Copernicia Cerifera (Carnuaba) Wax are emulsifiers and thickening agents. Glycerin is a humectant and lubricant.
Acrylates/Octylacrymide Copolymer is a film-forming agent; this is an ingredient, which makes many products (especially mascara) water-resistant/waterproof. The ingredient is, of course, a synthetic one, and while it is not classified as toxic, it may be an eye-irritant. Alima Pure also describes this ingredient as adding a glossy finish.
Biotinoyl Tripeptide-1 is (hair) conditioning and thickening agent. Glyceryl Caprylate is an emollient and natural thickener. Hydrolyzed Simmondsia Chinensis (Jojoba) Seed Esters are emollient and conditioner agents. Sodium Carboxyethylsilanetriol, is a synthetic ingredient; it prevents separation of pigment. Panthenol (Provitamin B5), a component of honey, helps facilitate smooth application. Stearic Acid, a naturally-occurring fatty acid, used to condition and protect lashes. Glyceryl Undecylenate is an emollient, a lash conditioner and preservative enhancer.
Potentially problematic ingredients?
- Sodium hydroxide (EWG score 3) can be a potential irritant for skin and eyes; those who know that this ingredient irritates their skin should not use this mascara.
- Cetyl Alcohol is an emulsion stabilizer and can be irritating (those, who have very sensitive skin should caution with this mascara), as well as comedogenic.
- Lanolin Oil is an emulsifier, conditioner and emollient. For vegans, products containing this ingredient would be off the list, as lanolin coats a sheep’s fur – think of lanolin as a sheep sebum. Lanolin can also contain various impurities, such as dirt and dust so lanolin must first be purified and refined before it can be used. It’s this refining process, which uses various synthetic ingredients, that’s problematic, as well as the fact that sheep are sprayed directly with pesticides to treat mites and pests.
- Propanediol, solvent, is a potential skin irritant.
* * *
My final word?
Alima Pure Natural Definition Mascara is pigmented and can reasonably last during the day; after a while, though, the feeling of the lashes being weighted down sets in a bit. Otherwise, the mascara nicely separates the lashes, giving them a soft look, as well as a moderate length, and an even better volume.
The biggest problem I have with Alima Pure Natural Definition Mascara is that it’s not as natural as it promises – there’s too many synthetic ingredients in it; some may even prove to be irritating, especially to those, who have very sensitive eyes.
The price? €20 for 8g, which falls somewhere in the middle of reasonable.
Nature of Europe teamed up with Corpo Natura and you can get a FREE Alima Pure Natural Definition Mascara when you spend €100 on Alima Pure. So, if you’ve planned on stocking up Alima Pure goodies, this is a good time to do so, as you’ll get a free mascara.
* * *
Have you tried Alima Pure Natural Definition Mascara? Did you like it? What do you look for in natural mascara? Let me know!
* * *
For more information on Alima Pure, visit their dedicated brand page.
* * *
Alima Pure Natural Definition Mascara was sent to Nature of Europe by Corpo Natura for the purpose of an honest review. Special thanks to the always lovely Anouk.