Jan 192017

100 Percent Pure Foundation offers full coverage and smooth-feeling skin. The dry texture of the foundation makes it great for those with oily skin, while also offering potent anti-aging antioxidants.


100 Percent Pure Foundation Review


Natural beauty has come a long way; and while natural skincare products have long over-passed the conventional ones both in skin-beneficial effectiveness as well as being non-toxic, makeup, including foundation, can still lag behind, mainly due to not containing such synthetic ingredients as, for example, silicones.

The 100 Percent Pure Foundation checks many points of a conventional foundation: it offers quite a remarkable coverage, weather it’s acne or redness that needs to be covered, and it thoroughly evens out the skin tone. 100 Percent Pure offers 9 different colors of this foundation; I’ve been using the white peach color. I was going back and forth between creme and white peach, and I think the most accurate color, for me, would be somewhere in between, or creme and white peach mixed. While white peach is a light color, on occasions even a bit too light, it also tends to be a bit too yellow.

100 Percent Pure Foundation Review

What needs to be pointed out regarding the 100% Pure Foundation is that its colors are derived from fruits, as opposed to minerals (such as irons).

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The texture of 100 Percent Pure Fruit Pigmented Foundation is on a thicker side – it’s creamy and rich. But it’s also more on a dry side, and while thus making it great for oily skin – even for those, with oily skin, a moisturizer and/or a primer is a must. The application of the foundation should be quite quick, as the foundation dries up. I recommend first applying tiny dots and then thoroughly blending it or first putting it on the outer side of your hand, swirling a foundation brush and applying the foundation with a light hand on your face. This foundation offers great coverage and as with every foundation, but this one even moreso, I would highly recommend being modest with its application, especially due to its more dryish and matte appearance, it can quickly look unnatural. If there are spots that need more coverage, apply a tiny amount of the foundation with a concealer brush. An even better way of applying this foundation is by using a makeup blender (the cheaper Real Techniques one or the more expensive one – BeautyBlender); when I have a moment to spare, I prefer applying the 100 Percent Pure Foundation using a wet makeup blender to easily spread the foundation and to get a bit more fresh finish.

100 Percent Pure Foundation ReviewThe concentration of titanium dioxide and zinc oxide, and even moreso – rice starch –  is quite high and as such, the 100% Pure Foundation gives a very matte and dry finish, so I would not recommend this foundation to those who have very dry skin; even those, again, who have oily skin, will need to use a good amount of moisturizer before applying the foundation, otherwise the application will be more difficult and the finish look will not be smooth and natural. To those, who use blush, I’d recommend a powder based one as opposed to cream blush, since the foundation’s finish is very matte.

The foundation also has quite a lot of skin-beneficial ingredients – fruit based antioxidants and vitamins, but it also has a few ingredients, which are questionable. Specifically, the Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract and Citrus Grandis (Grapefruit) Seed and these preservatives are the reason why my skin, unfortunately, has a reaction to the foundation: occasional acne.

I do have a bit of an issue with the ingredients list as the ingredients are not clearly stated – what’s an extract, butter, oil etc.; but only a fruit, for example, what is the source. There are extracts, which go through unnatural process and are usually themselves preserved with such preservatives, such as phenoxyethanol. In short – I’d like to see INCI ingredients list.

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So, let’s take a closer look at the ingredients.

Active Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide Other Ingredients: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Oryza Sativa (Rice) Starch, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera (Candelilla) Wax, Extracts of Camelia Sinensis Leaf Ferment (White Tea), Coffea Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract * Certified Organic

Rice Starch is an absorbent, mainly used instead of talc. As it has drier finish, it’s used in products targeting oily skin.

Prunus Persica Fruit (Peach) is an emollient, with hydrating  and antioxidant properties. It contains various Vitamins, such as A, B, C and E. Apricot oil has anti-inflammatory, ant-aging, anti-septic, anti-bacterial and antioxidant properties. Cocoa Bean and Goji Berry are high in antioxidants, essential fatty acids, vitamins and amino acids. Acai Oil, an emollient, is a potent antioxidant; its fatty acids promote a tighter skin. Another very potent antioxidant and a great oil with anti-aging properties is Pomegranate Oil.

Tocopherol is Vitamin E  Sodium Ascorbate Vitamin C, both antioxidants. Camelia Sinensis Leaf Ferment Extract (White Tea) is another antioxidant.

Coffea Arabica (Coffee Cherry), a very potent antioxidant, promotes smooth skin and fights fine wrinkles, while hydrating the skin. It also has anti-inflammatoryproperties. Aristotelia Chilensis (Maqui Berry), another potent antioxidant, is rich with Vitamin C, calcium and iron.

Grape seed oil is rich with fatty acids and highly potent antioxidants (such as Vitamin E), which lessen the damage of free radicals, as well as Vitamin A, Vitamin B and Vitamin C.

Malpighia Punicifolia Fruit (Acerola) is another potent antioxidant with anti-mircrobial, anti-fungal, and hydrating properties; it promotes collagen and elastin production. Sambucus Canadensis (Elderberry), another antioxidant, high in vitamin A, B and C.

Garcinia Mangosteen Peel (Mangosteen) is very high in polyphenol antioxidants, known as xanthones. It promotes  collagen renewal It also has antibacterial properties. Its trade name is Xanthosteen 3510.

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Potentially problematic ingredients?

  • Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract. I’ve mentioned this ingredient in my EOS Lipbalm review: The issues surrounding Honeysuckle Flower Extract are plentiful and a debate around this ingredient has been going on for a long time now. Honeysuckle Flower Extract, while having a sweet and natural-sounding name, is a preservative, used, unfortunately, in quite a lot of products which are sold as natural. Whether or not the Honeysuckle Flower Extract is an actual paraben – natural or synthetic – the debate doesn’t seem to be settled yet. Of course, as it’s always the case – those brands, which use whichever preservative, always claim it’s the best out there, most natural etc. A word paraben in itself denotes a synthetic ingredient, a man-made preservative inspired, if you will, by the Parahydroxybenzoic acid, a phytochemical present in a variety of fruits and vegetables.This extract goes by various names such as Lonicera Caprifolium, Japanese Honeysuckle, Honeysuckle Flower Extract, Honeysuckle Extract, while its trade name (that in itself speaks of this extract not being natural, since natural ingredients cannot be trade-marked) is Plantservative.
  • Citrus Grandis (Grapefruit) Seed. On the ingredients list, it says only that, without the “extract” added. I’ve raised the issue with this ingredient in my Dr Alkaitis review: Grapefruit seed extract (citrus grandis) : a preservative. Just as with Honeysuckle flower extract, there’s more or less nothing natural about this very natural sounding extract. Its trade name is Citricidal (but you won’t find it listed as such on ingredients lists) – a natural extract can not be patented and sold under a trade name. An actual grapefruit seed extract goes through a synthetic process, and the biggest concern with this preservative is the possible contamination with benzethonium chloride, methylparaben and triclosan. Grapefruit seed extract could be just that, obtained from grapefruit seeds and would not be contaminated. But – grapefruit seed extract is used as a “natural” preservative and in order for the extract to have the properties of a preservative, the compounds, with which the extract is contaminated, are the source of antimicrobial and antibacterial properties.
  • Garcinia Mangosteen Peel (Mangosteen) – its trade name is Xanthosteen 3510. A natural ingredient cannot be patented, so this ingredient is not natural.

On the ingredients list, you’ll notice only one ingredient being certified organic. All other ingredients are some type of extracts, though this is not visible from the ingredients list, as not even a word extract is written. A lot of such fruit extracts go through a chemical process in pharmaceutical labs, are patented and have a trade name.

Needless to say, this is not good.

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My final word?

100 Percent Pure Foundation Review

The 100 Percent Pure Foundation offers a great coverage, and since it’s a very dry and matte foundation, it’s mostly recommended for those with oily skin. A moisturizer and/or a primer is a must, otherwise, especially due to rice starch, the finish will look too dry and even cakey. The foundation lasts basically all day.

There may be some problems with finding the right color, so I’d guess some would have to venture into buying two different colors to find a perfect mix.

While the foundation does contain a lot of antioxidants, it also contains a few bad ingredients, mainly the preservatives; aside that, I also has an issue with in ingredients list, which does not fully explain just how many of the ingredients are truly natural, as opposed to being not so natural extracts. 100% Pure should address these issues, as well as other green beauty bloggers; unfortunately, I haven’t seen much of the detailed talk regarding this issue; there was a debate specifically targeting the preservative called Honeysuckle Flower Extract many years ago, but this seems to have quieted down.

The 100% Pure Foundation comes in an effective 30ml bottle with a pump in order to preserve the foundation and it costs around 35 – 40€, which is somewhat reasonable, especially since only a small amount of this foundation is needed in order to gain full coverage.

Would I buy it again? The foundation performs quite well, but I have this nagging issue with certain ingredients, so at this point in time, I am not certain whether I would.

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Have you tried 100 Percent Pure Foundation? How did you like it? Which are your favorite natural foundations? Let me know!

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For more information on 100% Pure, please visit their dedicated brand page.

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100 Percent Pure Foundation has been provided to Nature of Europe by Natuurlijke Cosmetica Winkel for the purpose of an honest review.

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  One Response to “100 Percent Pure Foundation Review”

Comments (1)
  1. My skin went mad lately,my pores are huge so I think this foundation would be ok for my skin. But,it is a bit pricey since I don’t wear foundation very often. Out of all natural brands,their products look most interesting to me. Their sheet masks,eye patches,Matcha serum,moisturisers etc..

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