Sep 172019

FOM London Skincare Anti – Pollution Hydra Plump Serum is a light, water-based serum, with fast absorption, for deeply hydrated and refreshed skin, making it a perfect canvas for a layering treatment of the skin. 

FOM London Skincare Anti - Pollution Hydra Plump Serum Review

I’ve got a travel sized FOM London Skincare Anti – Pollution Hydra Plump Serum (mouthful, I know!) in my June Love Lula Beauty Box – right on time for the hot Summer weather, when immense hydration in a form of fast absorbing and very light texture is needed. Less than two weeks after receiving the travel size of this water-based serum, I went through 1/3 of the bottle already, making me wonder if the bottle is leaking – my skin was drinking up this serum! While one pump covers the need for hydration, the fact that this serum is also quick to absorb, I found myself layering it quite often.

About three weeks after I got the travel size, I decided to order the full size – luckily, Love Lula had a quite a substantial discount on this British green beauty brand, so I quickly took advantage of it – especially since the FOM London Hydra Plump Serum has quite a steep price point – too steep if you ask me, despite how well my skin has been reacting to the hydration brought by this serum. So I thought I’d better write a review of this serum before I squeeze the last drop of it.

FOM London Skincare Anti - Pollution Hydra Plump Serum Review

The FOM London Hydra Plump Serum comes in an elegant white pump bottle – there’s a standard 30ml of the product – but that doesn’t make enough of it, give how often I’ve been using it and the amount of it as well. But I did start pacing myself when it comes to how much I use of this serum – one pump adequately covers my face, so now I leave it at that. The absorption is incredibly fast – the skin drinks it up under one minute.

The texture of  water-based FOM London Hydra Plump Serum is watery-clear and – very runny, watery, indeed. I’ve been wondering just what is the percentage of water in this formulation – mostly due to high cost of it. While the serum is fragrance free in relation to not containing any fragrance-delivering ingredients, it does have a mild and gentle scent of roses (it contains a rose hydrolate) and a bit of a green tea scent.

FOM London Skincare Anti - Pollution Hydra Plump Serum Review

While serums are mostly used as a base for moisturisers, they can be applied alone – and during hot Summer, I’ve been mostly using it alone (but followed by an SPF product), especially during the day. Pretty much the same in my evening skincare routines, but sometimes I did dab a moisturiser here and there. With a bit colder weather, I am now using it as a hydration base as well as a base for moisturisers to absorb better.

FOM London Skincare Anti - Pollution Hydra Plump Serum Review

The FOM London Hydra Plump Serum, contains hydration – promoting ingredients as well as antioxidants in a form of quite a few extracts such as green tea extract,  hyaluronic acid and niacinamide – indeed, upon applying the serum, the skin is plump, the hydration is felt, and the finish is that of a silky and smooth and naturally dewy skin. It feels very light on the skin, and the layering of additional products is seamless.

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How about the ingredients?


Hyaluronic Acid is found naturally in the dermis of the skin) promotes collagen production and skin elasticity. As an amazing water-retainer, it’s super hydrating. Niacinamide (Vitamin B3) improves enlarged pores, uneven skin tone,
fine lines and wrinkles. Saccharise Isomerate, a water-binding agent and emollient, is an effective moisturizer; cannot be washed off easily thus leading to long-lasting moisturization.

Faex Yeast Extract eeduce the amount of oxidative stress that occurs on the skin; it has a calming and soothing effect. Green Tea Extract is a potent antioxidant and has astringent and anti-microbial properties. Ginko Biloba Extract provides soothing and anti-inflammatory effects, reduces inflammation. Ginseng Root Extract boosts skin hydration, diminishes rough texture, helps fade uneven skin tone, and help visibly improve wrinkles by working
within skin to bolster its natural firmness. Rhodiola Rosea Root Extract is high in antioxidants and; it can help improve the appearance of fine lines and wrinkles.

Lactic Acid has skin-beneficial properties, such as exfoliating and renewing the skin, as well as some anti-aging properties.

Rosemary water – rosemary is an antioxidant, promotes and improves circulation and stimulates cells renewal. It has antimicrobial properties and is great for oily, acne and blemishes prone skin. And Rosa Damascena Water.

Potentially problematic ingredients?

Phenoxyethanol, a preservative.

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My final word?

FOM London Skincare Anti - Pollution Hydra Plump Serum Review

Given I’ve been using face serums for a long time now, as I really like them, the FOM London Hydra Plump Serum has been my daily companion, both for my morning and evening skincare routines, since I received the travel sized one back in June – it has worked nicely on my skin throughout the Summer and I am dragging it well into Autumn, until the last drop. It delivers plentiful hydration to the skin and does it quickly – used alone or layered with other products – the results are equally great, as this serum contains quite a few hydrators, antioxidants, anti-aging ingredients and extracts.

The one issue I do have with this serum is the fact that it contains an irritant – phenoxyethanol; it makes my skin irritated and red. Yes, this is a water-based product and thus needs a heavy preservative, but phenoxyethanol is not the answer; I wish brands would start looking elsewhere instead of using this one.

FOM London Skincare Anti - Pollution Hydra Plump Serum Review

The price? Very steep in itself and when considering there’s quite a substantial amount of water, while the presence of other ingredients does not justify, price-wise, such a high cost for 30ml – and that is €50. Yes, this is a great, hydrating, plumping, light, fast absorbing serum, which contains antioxidants as well – but the price is too steep. Yes, serums have always been more expensive and quite expensive – they are, after all, concentrated products, containing (or they should) many skin-beneficial ingredients – antioxidants, hydrators – but…

Having said that – still, I very much recommend FOM London Hydra Plump Serum.

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Have you tried FOM London Hydra Plump Serum? How did you like it? Do you incorporate serums in your skincare routine? How do you view the higher cost of face serums?

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FOM London Hydra Plump Serum was gifted to Nature of Europe by Love Lula for the purpose of an honest review.

Nature of Europe is Love Lula’s Accredited Blogger.

The post contains affiliate links. For more info, read our disclaimer.

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